Open Letter to the IWCA and CEOs.

I am having a difficult time reacting to this letter. First, I congratulate everyone within and outside the #Wine Industry attempting to mitigate our #ClimateEmergency. Second, I seem to perceive a slight bit of self-serving attitude in the letter. If this is a "Call to Action" to CEOs, why did the letter not introduce the Sustainable Wine Roundtable, the Porto Protocol, The Vineyard Team and ALL the other organizations attempting to address our #ClimateEmergencey? Why did I perceive that the IWCA seems not to recognize that "one size may not fit everyone" and one must provide options. Producers, importers, distributors, retailers and consumers have different perspectives and require different types of programs in order to facilitate our fight to save our planet.  

It would seem that this letter should have suggested, in strong wording, that all CEOs at every level of the Wine Trade get involved to mitigate the #ClimateCrisis. This includes producer, importer, distributors, retailer, distributor and wine consumer. Why did the letter not state that CEOs must implement behavioral change within their organizations? Why did it not state that CEOs must implement a process whereby every person within their sphere of influence begins to internalize the requirement to think and do everything possible to save our planet for future generations? Why did it not state that CEOs must not "Green Wash" their company and brand but take definitive action NOW?

For me, this letter seemed be be an advertisement for the IWCA and not a benevolent outreach and plea to the Wine Industry CEOs to get involved and support organizations that also are attempting to help our industry grow and prosper during this Climate Crisis and into the distant future.

I ask all CEOs at every level of the Wine Value Chain to contact the above mentioned organizations or their local organizations to ask how to implement different types of Climate Emergency mitigation action. I also ask CEOs to explore and to implement programs to educate everyone throughout their sphere of influence about the reasons to be environmentally efficient and effective. This education might include the reasons to use more environmentally effective and efficient packaging options, shipping options, vehicle options, lighting options, and, at the retail level why light weight glass, paper, PET, refillable containers do not degrade the enjoyment of this glorious beverage we call wine. These educational programs might include a "how to" for implementing a program to internalize the need for a Sustainable future and behaviors that facilitate this mindset throughout the organization.
#wineries #sustainable #retail #packaging #shipping #education #future#mindset #changemanagment